We really do care about ‘bums on seats’!

We have ambitious plans to replace the seating in the theatre in order to improve the comfort experience for our audiences, but we need your help to make it happen!

Each seat in the auditorium is now available to sponsor for £150 – and you could see your name, or your company’s name, added to our celebratory wall plaque for posterity. Best of all, for every £1 we raise through sponsorship, the Arts Council will match it as part of its innovative Catalyst funding programme.

Sponsors of up to 19 seats will have their contribution to the comfort of posteriors acknowledged on a commemorative plaque for posterity, but businesses willing to offer more will get more back.

We are also seeking corporate sponsors that are real movers and shakers, and we’re offering quirky perks designed to have a positive impact on workforce wellbeing and brand awareness.

Sponsors of 20 seats (£3,000) will qualify for a dance-based team building workshop, which will include the creation of a bespoke Maori-style HAKA for your organisation. Something to brighten up those Monday morning meetings!

Sponsoring 50 seats (£7,500) will qualify for additional perks including VIP show tickets, on-site dance classes for your team and your logo on publicity materials as a Dance City Supporter – a great way to affiliate your brand with the arts, health and wellbeing agendas.

Investing in 100 seats (£15,000) will snag your business all the above perks, plus a movie dance-along event for up to 120 people. Whether you choose to dance along to Grease, Hairspray or Mamma Mia, there will never be another office party like it.

One fast-moving business, by sponsoring 200 seats (£30,000), could secure all of the above plus a three year naming right of the theatre, and accreditation as Dance City’s Corporate Patron on all publicity.

Dance City’s Artistic Director, Anthony Baker, is enthusiastic about opportunities to engage with the business community. He says, “Dance City is a dynamic, exciting and forward thinking organisation and our purpose is to change lives through dance in the North East. We are sure there are like minded businesses we should be working with, and the Take a Seat fundraising campaign is the perfect opportunity for us to come together and shake things up!”

If you are interested in the corporate sponsorship opportunities contact Caroline Greener or Nina Byrne on 0191 269 5583 in the first instance to discuss options and availability.
Gift Aid your Donation
Gift Aid is a tax relief allowing UK charities to reclaim an extra 25% in tax on every eligible donation made by a UK taxpayer. This means that your donation could be worth an extra 25% to us at no extra cost to you. When you ‘Take a Seat’ you will have the option of selecting a Donation with Gift Aid. Gift Aid can only be reclaimed on donations made by individuals who pay UK income or capital gains tax at a rate at least equal to the amount reclaimed on their donations in the current tax year.

PLEASE NOTE: THIS IS NOT A PERFORMANCE.

All donors will be invited to a special event once the new seating has been installed.

Sponsor a seat / Find out more here.